Fans are consuming pro football games at “record levels,” according to the president of the San Francisco 49ers.
But with ratings for NFL games sliding amid the changing media landscape, Al Guido says the league needs to better job of reaching viewers.
“If you look at the deal we did with Amazon, if you look at the Verizon-Oath deal, the Thursday night deal -- for us, we gotta get to a point where we have content in every single fan’s hand,” he told Cheddar in an interview. “And we’ve removed some of the exclusivities, which I think will lead to better ratings moving forward.”
Guido was referencing the deal struck between the league and Fox this week to carry Thursday Night Football games for the next five seasons.
The $3 billion price tag raised some eyebrows in light of ratings numbers -- research firm MoffettNathanson found viewership was down 13 percent during the regular season this year, and as much as 20 percent for the playoffs. Whether those declines continue into this weekend’s Super Bowl remains to be seen.
The New England Patriots will face off against the Philadelphia Eagles on Sunday, February 4th.
For full interview [click here](https://cheddar.com/videos/how-the-san-francisco-49ers-are-taking-advantage-of-silicon-valley).
Tips for throwing a next-level U.S. Open party.
Tennis fans head to the U.S. Open for the competition, but these days they gladly stay for the food.
NASCAR driver Ryan Preece, whose car rolled about a dozen times during a terrifying crash at Daytona International Speedway, was on his way home about 12 hours later after being discharged from a hospital Sunday.
Biles will next compete at the world championships in Belgium this fall, where she will look to add to her record total of 25 medals at the meet.
The president of the Spanish Soccer Federation is refusing to resign after he kissed a player after the team's World Cup win.
Pro wrestler Bray Wyatt passed away at the age of 36.
After decades in the ring, a Connecticut man is celebrating after obtaining his first boxing title, thanks to his wife who had a personal battle of her own and guided him.
The president of the Spanish soccer federation refused to resign Friday despite an uproar for kissing a player on the lips without her consent after the Women’s World Cup final.
The 41-year-old says she has given birth to a baby girl almost exactly a year after her last match as a tennis star.
Wander Franco was placed on administrative leave indefinitely by Major League Baseball on Tuesday while authorities in the Dominican Republic investigate the All-Star shortstop for an alleged relationship with a minor.
