Fans are consuming pro football games at “record levels,” according to the president of the San Francisco 49ers.
But with ratings for NFL games sliding amid the changing media landscape, Al Guido says the league needs to better job of reaching viewers.
“If you look at the deal we did with Amazon, if you look at the Verizon-Oath deal, the Thursday night deal -- for us, we gotta get to a point where we have content in every single fan’s hand,” he told Cheddar in an interview. “And we’ve removed some of the exclusivities, which I think will lead to better ratings moving forward.”
Guido was referencing the deal struck between the league and Fox this week to carry Thursday Night Football games for the next five seasons.
The $3 billion price tag raised some eyebrows in light of ratings numbers -- research firm MoffettNathanson found viewership was down 13 percent during the regular season this year, and as much as 20 percent for the playoffs. Whether those declines continue into this weekend’s Super Bowl remains to be seen.
The New England Patriots will face off against the Philadelphia Eagles on Sunday, February 4th.
For full interview [click here](https://cheddar.com/videos/how-the-san-francisco-49ers-are-taking-advantage-of-silicon-valley).
Shoes off and dropped near the visitor’s dugout in San Francisco, Christian Walker begins his barefoot stroll through the perfectly manicured grass and makes his way into right field, where he plops down for a much-needed dose of Vitamin D on a sunny, summer Bay Area day. It's a welcome chance for a good stretch and fresh air following a cross-country flight from Washington.
PGA Tour leaders defended its merger deal with Saudi Arabia's LIV Golf tour before a Homeland Security subcommittee on Tuesday.
Olympic Champion Caster Semenya Wins Human Rights Case but Testosterone Rules May Remain for Years
Pro surfer Mikala Jones has died at 44 in a freak accident.
Pro surfer Mikala Jones died at the age of 44 after an accident while surfing in Indonesia.
Northwestern University fired its head football coach Pat Fitzgerald over allegations of hazing. Fitzgerald said he was "disappointed" to learn of the allegations.
A new pickleball venue has just opened up in Connecticut in a most unlikely location: a former department store. Here's an inside look.
Northwestern fired coach Pat Fitzgerald on Monday amid a hazing scandal that called into question his leadership of the program and damaged the university's reputation after it mishandled its response to the allegations.
The New York Times is disbanding its sports department and will rely on coverage from The Athletic, a website it acquired last year for $550 million.
“Ladies and gentlemen, please, if you are opening a bottle of Champagne don’t do it as the player is about to serve. Thank you,” Australian umpire John Blom announced just after the start of a match on No. 3 Court.
