WHERE TO WATCH
75% of Young Professionals See Travel as a Major Work Perk
February 28, 2019
Armand LeVasseur, Senior Director of Global Brand Marketing, Hilton Hotels & Resorts, joined Cheddar to discuss why young professionals see traveling for work as a major perk.
France’s Macron Establishes $5.5 Billion Fund for French Startups
Feb 28, 2019
Hilton Appeals to Millennials with Work Perks, Like In-Room Fitness
Many young professionals view travel as a perk of work. Hilton is catering to that millennial quirk by helping them make the best of their business trips."We've instituted a ... Hilton Enterprise program, called 'Five Feet to Fitness,' where we've taken the last five feet of a hotel room and we turn it into an individual workout center," Armand LeVasseur, senior director of global brand marketing for Hilton Hotels & Resorts, told Cheddar. "That's just one area where we are taking a lot of steps forward."
Aug 17, 2017
The Passport to Happiness May be Your Actual Passport
Hilton Hotels & Resorts Vice President of Global Marketing Stuart Foster says nearly 60% of Americans still don't have passports, and Hilton wants to do something about it. The Passport Project, launching Thursday, will help people in the process of trying to travel abroad. Hilton's 2017 travel study found that 53% of people with a passport are more content in life than people who don't have one. Foster explains why having a passport is so important to Americans.
Jul 10, 2018
Hilton Reimagines Itself to Cater to Young Professionals
The hotel giant aims to create "experiences" for millennials when they travel for business, focusing on wellness, which includes providing alternatives to room service and creating in-room workouts. "We're changing the design of the room, we're changing how we're doing things," says Stuart Foster, Hilton's vice president of global marketing.