The Philadelphia 76ers are the hottest team in the nba. With the playoffs just days away, the streak couldn't have come at a better time. To get the city of Philapelphia hyped for the post-season, the Sixers have unveiled an integrated brand campaign rooted in the city's history. Katie Grossman O'Reilly, CMO of the Sixers, was with us to explain the symbolism behind the team's new logo.