Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
The Masked Singer wrapped up last night and we have a winner -- Neo, the Grammy Award-winning artist who previously competed on the show's UK version.
Initially unsure of which orangutan was the father of a new baby primate, the Denver Zoo decided to have a little fun with the results and turned to the paternity announcement guru himself: former daytime talk show host Maury Povich.
It's beginning to look a lot like a hectic holiday travel season, but it might go relatively smoothly if the weather cooperates.
Rachel McAdams is revealing why she wasn't in the 'Mean Girls' commercial.
Kate Winslet will be starring in an HBO limited series called 'The Regime.'
A new project at the Pompeii archaeological site in Italy is bringing some of the city back to life.
One recent graduate from the University of North Texas is showing us you're never too old to learn something new.
Sarah Tracey, wine and lifestyle expert, joined Cheddar News to demonstrate how to much some unique holiday cocktails.
A new column in the Washington Post is giving tips on the right way to accept gifts, even if you don't like them.
New research suggests that intermittent fasting could also affect your brain function.
