Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
Taylor Sadlowski, gift-wrapping expert with Michael's, joined Cheddar News to provide tips on the best ways to wrap your Christmas presents.
'Resident Evil 4' has finally made its way to Apple devices.
The perfect push-up can be done.
Rihanna sent the internet into a frenzy when she performed at the Super Bowl halftime show this year showing off that baby bump but the singer revealed she actually didn't intend for the show to be the announcement.
Barbie composers Mark Ronson and Andrew Wyatt just delivered an early holiday gift, Ken The EP.
Andrea Correale, of Social Life Magazine, has some festive ideas for your holiday dinner.
JoAnn Baylor, co-owner of Make My Cake in New York City, isn't about to let you miss out on a delicious dessert if you need your treats sugar-free.
Chef Danielle Sepsy offers tips for a fun holiday cookie swap, plus a few cookie ideas.
Actor Chad Michael Murray, of "One Tree Hill" and "Cinderella Story," dishes about his latest project "Sullivan's Crossing."
Have you ever wondered how much it would cost to fix all of the damage done to the house in 'Home Alone?'
