Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
With only a few days until Christmas, people are still scrambling to buy gifts for friends and family. Claudia Lombana, consumer and shopping expert, joined Cheddar News to provide tips on how to budget for those gifts.
With the festivities in full gear, Cheddar News checked out some of the best holiday bars in New York City.
Huntley is this year's winner on 'The Voice.'
FX's hit series 'What We Do in the Shadows' is coming to an end.
Disney+ released the series 'Percy Jackson and the Olympians' a day earlier than expected.
There's a new action series in the works at Amazon Prime video and it's set to star Hannah Waddingham and Octavia Spencer.
Beyonce was named Grindr's Mother of the Year for 2023.
A new study suggests that apes can have long-lasting social memories similar to humans.
The wINTERverse in downtown Manhattan offers an immersive and interactive art experience for patrons as winter officially kicks off. Zach Blutner, managing director of Inter, joined Cheddar News to discuss what people should expect at the location.
Much of the country is expected to see unusually mild temperatures over the Christmas weekend.
