Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
According to an American Christmas Tree Association poll, about 77% of people say they will display an artificial Christmas tree rather than a real one.
A new study shows that people reduce their calorie intake at restaurants when they're given nutritional information on the menu.
British actor Charlie Hunnam is opening up about almost landing a big role in the Star Wars franchise.
New York State will create a commission tasked with considering reparations to address the persistent, harmful effects of slavery in the state under a bill signed into law by Gov. Kathy Hochul on Tuesday.
Beyonce fans were convinced the long-awaited Renaissance visuals were going to be dropped Tuesday but on Monday, the singer's website crashed when a rumor of a surprise announcement flooded social media.
George Clooney is closing the door when it comes to potentially donning the bat suit again.
Amazon Prime Video shared the trailer for an upcoming series called 'Expats.'
Netflix released the first look of the movie 'Spaceman,' starring Adam Sandler.
Netflix is looking to expand the mysterious and spooky world of the Addams family. Deadline has confirmed that the streamer is in the early development stages of a 'Wednesday' spinoff.
Christmas is days away and those shipping deadlines are approaching fast. The last day to mail a card or envelope via USPS is Wednesday.
