Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
During an appearance on The Tonight Show, Jessica Chastain recalled a time when Taylor Swift emailed her a curated breakup playlist.
Nicola founder Trevor Milton is set to be sentenced in a New York Court on three charges related to defrauding investors.
Pope Francis has formally approved allowing priests to bless same-sex couples.
Vogue magazine shared an extensive list of the top memes this year.
Ben Zoffness, founder of Zoffness College Prep, shares some creative tips to keep kids' minds on learning during winter break.
The Metropolitan Museum of Art announced on Friday it will return 16 ancient items to Cambodia and Thailand.
Actor and chef David Burtka tells us about the best part of the holiday season with husband Neil Patrick Harris and their family. Plus: a very special jam collaboration between the couple and Beth's Farm Kitchen that will benefit City Harvest.
Patricia Napier-Fitzpatrick, president of The Etiquette School of New York, shares some tipping tips so that you don't come off as a Scrooge.
Sam Raimondi shows you how to make a beautiful rustic wreath for the holiday season.
Marissa Silva, editor-in-chief of The Toy Insider, joined Cheddar News to provide gift ideas for your furry loved ones ahead of the holidays.
