Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
Food inflation affects eating and shopping. Students still get bulk deals, but are people trading down? Debate on price gouging and retailer control persists.
Consumer spending on live experiences is up 65% since 2020 and the perfect example of one of those experiences is at this Bravo inspired pop-up. Watch!
Tony Award winning producer, Thomas Laub, stops by the NYSE to discuss the business of Broadway. Plus, what he's recommending you go see this season. Watch!
Bacardi's Director of Lifestyle & Culture, Colin Asare-Appiah makes us a hugo spritz, chats summer drink trends and if AI will ever replace bartenders.
