Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
Musicals have been tough sells in theaters in recent years, so much so that Warner Bros. downplayed the song and dance elements of “Wonka” in trailers. Instead, the studio emphasized Chalamet, the 27-year-old actor.
Barbara Streisand will receive the Lifetime Achievement Award at next year's SAG Awards.
Cher opened up to Kelly Clarkson about being excluded from the Rock & Roll Hall of Fame.
Nicki Minaj revealed that she turned down a request from Kanye West to clear her verse so he could release her collaboration.
Peacock shared the trailer for the second season of the celebrity competition show, 'The Traitors.'
Women outnumber men in the largest urban counties east of the Mississippi River, along the Eastern Seaboard and in the Deep South, while the West skews male, according to data released last week from the 2022 American Community Survey 5-year estimates.
A giant panda at the Beijing Zoo had a lot of fun playing in the snow this week.
A favorite animal at the St. Louis Zoo in Missouri is moving to Columbus, Ohio.
Cheddar News staff pulled some of their ugly sweaters out of their closets to celebrate National Ugly Christmas Sweater Day.
George Clooney and Adam Sandler are teaming up to star in a new feature film for Netflix.
