Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
A new study found daydreaming could have big benefits.
A new study published in the journal Genome Biology and Evolution is shedding light on why some people are morning folks.
With holiday shopping underway, people have to be aware of authentication when purchasing quality luxury gifts. Maya Ali, head of handbags at MyGemma, joined Cheddar News to provide tips on how to spot fake luxury bags.
You've never heard harmonica like this! Check out this group that gets together to jam out, picking out songs you don't typically think of when you think of the pocket instrument.
Wondering what to watch this weekend? This week we have a rebel cyclist, a rebel who built his own island, and some rebel children who entered a magical wardrobe.
Mattel is hoping to replicate the success of the Barbie movie by bringing new dolls to live action.
As the new year approaches, Fandango released its most anticipated list for 2024.
Roughly one in six American households are behind on utility bills as energy prices surge across the country to the highest level in nearly 15 years, according to reports. Here's how to save some cash on your heating bills.
Trevor Noah said he will return to host the Grammy Awards.
Pennsylvania lawmakers introduced a resolution that officially recognizes 2023 as Pennsylvania's Taylor Swift era in honor of the singer's positive impact on the state's economy, voter registration numbers, consumer protection and pro labor practices.
