Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
Kendall Tichner, founder and CEO of Wild Captives Archery Range in Brooklyn, NY, joined Cheddar News to discuss how she got started after going viral with her skills during the pandemic and how it led her to open her archery range where she wants to cater to more women and LGBTQ+ communities.
Emmy-winning actor Andre Braugher, best known in TV shows like 'Brooklyn Nine-Nine' and 'Homicide: Life on the Street,' died on Monday at the age of 61.
The Emmy-winning actor died at age 61 after a brief illness. Braugher was best known for starring as Det. Frank Pembleton in the critically acclaimed 1990s series "Homicide: Life on the Street" and as the deceptively stone-faced Capt. Ray Holt on the comedy "Brooklyn Nine-Nine" in 2013-2021.
