Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
A study out of South Korea looked at over 23,000 people and found those who spend more than an hour commuting to work are 16% more likely to experience depression.
The fatal stabbing of a Catholic priest inside the church rectory where he lived has rocked the eastern Nebraska community of Fort Calhoun, a one-stoplight town where people tend not to worry if they forget to lock their doors at night.
Tuesday night is the sixth night of Hanukkah and to celebrate the occasion. Chef and TV personality Melanie Shurka joined Cheddar News to prepare latkes, a Hanukkah staple, along with other favorites.
Mariah Carey's "All I Want for Christmas Is You" has reached No. 1 on Billboard's Hot 100 chart the past four years in a row and it's reasonable to assume 2023 will be no different.
