Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
A person of interest has been arrested in connection with the fatal stabbing of a Detroit synagogue leader whose death after the start of the Israel-Hamas war prompted speculation the slaying could have been the result of antisemitism.
With the holiday season here, many families and friends are looking for enjoyable events to experience together. Vincent Ortega, associate director of Cirque Musica Holiday Wonderland, a must-see all-musical show for all ages with some stunts, top performances, and dazzling costumes. Plus, the circus provides a performance for Cheddar News viewers in studio!
The 2024 Golden Globe nominations are out and some of the year's biggest films received a nod. Cheddar News took a look at the rundown of some of the big categories.
