Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
Days may be getting shorter and colder, but your furry friend still needs to get that daily exercise. Dr. Danielle Bernal, global veterinarian with Wellness Pet Co., joined Cheddar News to discuss the health benefits of walking for humans and dogs.
Many parents are currently shopping for presents for their young children as the holiday season is underway. Parenting and lifestyle expert Amanda Mushro joined Cheddar News to give some ideas on what to purchase for your kids.
Wondering what to watch this weekend? This week we watch real-life spiritualism that has gone too far, fictional witchcraft that has gone too far, and two Christmas classics to bring our happiness back.
Since 1927, Time Magazine has chosen its Person of the Year to acknowledge the world's biggest and most influential change makers. This year it was global phenomenon Taylor Swift. Dan Macsai, executive editor of Time, spoke with Cheddar News about the process to make its pick and what's involved.
So I got the chance to chat with times executive editor Dan Max about how time made its decision and the entire person of the year issue.
A liberal activist with an eye for mainstream entertainment, Lear fashioned bold and controversial comedies that were embraced by viewers who had to watch the evening news to find out what was going on in the world.
