Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
President Joe Biden and First Lady Jill Biden attended the Kennedy Center's annual honors gala. The 2023 honorees included the Bee Gees' Barry Gibb, comedian and actor Billy Crystal, opera singer Renee Fleming, rapper and actress Queen Latifah, and singer Dion Warwick.
The post-Thanksgiving, early December box office is notoriously slow, but “Renaissance" defied the odds.
Cheddar News got a first look at posters for season two of HBO's 'House of the Dragon.'
Cheddar News got a peek at the latest installment in the Mad Max franchise.
Netflix released a trailer for the comedy documentary, 'Kevin Hart and Chris Rock: Headliners Only.'
Netflix shared a fresh trailer for part two of the final season of 'The Crown.'
It won't be Friday without some new music to listen to this weekend.
Thursday night was the live finale of The Golden Bachelor.
The 96th Academy Awards is starting at a new time.
'Cosmopolitan' Deputy Beauty Director Lauren Balsamo shares which skin care products topped the list in Cosmo's 2023 Acne Awards.
