Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
Look around - the walls you see can actually be used as gym equipment. Personal trainer Lamont J. Wallace demonstrates some moves you can do to build strength just about anywhere.
Football season is entering its final weeks but watch parties and tailgating continues -- and no party is complete without a man's best friend. Luke Silverman, co-founder of Bark Social and Penny, a friendly Cavapoo, joined Cheddar News to show how to set up the perfect puppy-friendly tailgate.
Cheddar News spoke with Big Apple Circus CEO Marty LaSalle who began as a juggler in the ring with the circus and discussed its operations, collaborations and its legacy. Cheddar News also got a chance to see juggler Noel Aguilar in action and discuss what's it like performing on the big stage.
