Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
Wendy's announced it's bringing back its Frosty key tags for promotion, which gives customers a whole year's worth of Frosties for just $3, with proceeds going to children in foster care.
Julie Boardman, co-founder of The Museum of Broadway, joined Cheddar News to discuss the
history of theater in New York City, showed some of the gallery exhibits and gave a behind-the-scenes tour of how some of the shows are produced.
Dania Diaz, managing director of Roc Nation and one of the founding members of its United Justice Coalition, joined Cheddar News to discuss how the organization helps to address violence in Black and Brown communities and what they expect to talk about at an upcoming summit.
A new study examined the link between mental health and internet use and didn't find that it was consistently linked to negative psychological outcomes.
A judge overseeing the estate of Aretha Franklin awarded real estate to the late star's sons, citing a handwritten will from 2014 that was found between couch cushions.
