Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
With Disney's latest animated movie 'Wish' out in theaters now, fans are criticizing the film's villain as not being authentic enough compared with classic villains.
A new study published in the Journal of the American Medical Association found that you don't need to exercise Monday to Friday if you're able to do at least 100 and 50 minutes of exercise on the weekend.
The Walt Disney Co.’s “Wish” had been expected to rule the Thanksgiving weekend box office, but moviegoers instead feasted on leftovers, as “The Hunger Games: Songbirds and Snakes” led ticket sales for the second weekend, according to studio estimates Sunday.
Daryl Hall has sued his longtime music partner John Oates, arguing that his plan to sell off his share of a joint venture would violate a business agreement the duo had.
Opening statements are expected in Atlanta in the trial of rapper Young Thug, who's accused of co-founding a violent criminal street gang and using his music to promote it.
