Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
Thanksgiving is all about spending time with family and friends, but it also comes with social obligations. Dr. Sheree Sekou, principal consultant at Sheree Sekou Consulting, joined Cheddar News to discuss how to navigate holiday etiquette and answered questions from Cheddar News staff.
As Americans prepare for their family feasts Thursday, a new survey named some of the most popular dishes on the table. Plus, Vogue released some of the top TV episodes to watch with family after dinner.
November is when Haiti commemorates becoming the first independent Black republic in the world. And 120 years later, the country's development continues. Haitian-American actress and humanitarian Garcelle Beauvais and Alex Cantave, senior program officer for Haiti at the W.K. Kellogg Foundation spoke with Cheddar News about their partnership to help the country's Pockets of Hope campaign, which looks to generate $90 million for education, health, and economic development initiatives in Haiti over the next three years.
