Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
A happy ending for a deer trapped in barbed wire for two days as the rescue played out on video caught on body cam footage from deputies at the Columbia County Sheriff's office in Wisconsin.
Walmart says it is working closely with investigators to try to determine why a shooter opened fire at one of its stores in Ohio and wounded four people before killing himself.
Starting on April 28 in Houston and concluding in Santa Clara, California, on July 17, the Rolling Stones will make their way across the U.S. and Canada.
Despite inflation and memories of past holiday travel meltdowns, millions of people are expected to hit airports and highways in record numbers over the Thanksgiving break.
Chef Joshua Resnick from the Institute of Culinary Education joined Cheddar News to provide tips on how to prepare the perfect turkey for this Thanksgiving holiday.
A study published in the Journal Scientific Reports found a certain compound that occurs naturally in red wine could block the body's metabolism of alcohol.
