A Look into Diddy's Vodka Empire

Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name. Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism. Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."

More In Culture

Female Athletes Smash Ceilings, Boost Investor Appeal

The 2024 Paris Olympics mark a historic shift in women's sports, influencing investment strategies and sponsorships, promising growth and new opportunities.

Celebrities and Influencers are Getting $2,000 MRI Scans. Should You?

Celebrities and influencers are helping promote high-tech medical scans that companies claim can help catch deadly diseases, including cancer.

Amazon Prime Day Deals Start July 16

July sales events have become a seasonal revenue driver for the retail industry since Amazon launched its first Prime Day in 2015.

Work Friends Can Be Hard to Find: How to Combat Loneliness at Work

The surgeon general has said there's a loneliness epidemic in America. For many people, that includes a lack of friendships at work. But there's hope!

Air Travel is Getting Worse, Passenger Surveys tell U.S. Government

Air travel got more miserable last year, if the number of consumer complaints filed with the U.S. government is any measure.

The Best Beaches in the West, According to the ‘Beach Doctor’

School’s out and surf’s up! See the annual rankings for the best U.S. beaches in 2024.

From Staycations to Discount Movie Tickets, Ways to Save This Summer

As Americans spend on experiences, here’s a few suggestions to prevent your summer fun in the sun from leaving your finances burnt to a crisp.

Can You Eat This Many Hot Dogs This July 4th?

Find out what 'Man V. Food' host Casey Webb has to say about this year's Nathan's Famous Hot Dog Eating Contest on the Fourth of July. Watch!

Expect - And Avoid - Travel Chaos This 4th Of July Weekend

71 million Americans will travel, with airlines are gearing up for 32 million passengers. Gas at $3.50/gal cuts road costs; plan ahead to avoid peak traffic!

Would You Like Froyo With That? 16 Handles Serves New French Fry Flavor

16 Handles CEO Neil Horseman gives us the inside scoop into the brand's innovative summer flavors.

Load More