Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
St. Paul Mayor Melvin Carter joked in a tweet on Saturday that there would be no fine. The library, like many across the country, stopped charging late fees in 2019.
This image released by Lionsgate shows Rachel Zegler, center, in a scene from "The Hunger Games: The Ballad of Songbirds and Snakes." (Lionsgate via AP)