Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
Legendary actor and host of the National Dog Show John O'Hurley joined Cheddar News to talk about this year's big event -- and introduce a few award-worthy pups.
Don't know what to watch on streaming this weekend? The Cheddar News Digital Team has you covered! This week we suggest some of the toughest people out there: socialites, comedians, celebrities and anyone hosting Thanksgiving dinner.
