Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
Millions of people took to the streets of India yesterday to celebrate Diwali, with the celebration also breaking a Guinness world record for the most lighting lamps in such a large number.
The largest South American airline altered its travel policy because Taylor Swift was supposed to perform in Argentina's capital on Friday but moved the date to Sunday because of inclement weather.
Los Angeles motorists should expect traffic snarls indefinitely as crews assess how much damage was caused by a raging fire that closed a major elevated interstate near downtown, officials said Sunday.
The MCU superhero factory hit a new low with the weekend launch of “The Marvels,” which opened with just $47 million, according to studio estimates Sunday.
Fans have pushed the Fisher-Price Corn Popper into the National Toy Hall of Fame, elevating it from perpetual finalist to 2023 inductee, alongside baseball cards, Cabbage Patch Kids and NERF foam toys, the Hall of Fame announced Friday.
