Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
During an interview with an elephant keeper in South Africa, the keeper was talking about the baby elephant he looks after whose name is Chavo, who immediately runs over to the keeper once he hears his name and starts playing with him.
Trained service dogs can help military veterans deal with mental health struggles. Cole Lyle, a veteran and founder of Kaya's K9s, joined Cheddar News to explain why service dogs are important for veterans and how he is helping to give veterans the resources for service dogs.
A jury awarded more than $1.2 million to Robert De Niro’s former personal assistant Thursday, finding one of his companies responsible for subjecting her to a toxic work environment.
