Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
You might recognize the Wollman Rink in Central Park from its appearances in famous movies like Serendipity and Home Alone 2. And it's also a spot where New Yorkers and visitors flock for some time out on the ice. Andrew Perry, director of operations of Wollman Rink NYC, spoke with Cheddar News about the rink's history, its operations and what to expect when visiting.
The contract agreement reached Wednesday must still be approved by the union's board and its members, but the leadership said actors will be allowed to return to work starting Thursday.
The CMA Awards are back Wednesday to honor the top artists in country music, with Lainey Wilson, Jelly Roll, Ashley McBryde and Morgan Wallen among the acts hitting the stage.
