Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
One of the hottest bakeries in New York City recently opened this year. Cheddar News spoke with Clio Goodman, chef and owner of ByClio's Bakery in Brooklyn, to show its interesting, delicious, and unique cake flavors.
People Magazine named actor Patrick Dempsey as 2023's Sexiest Man Alive.
Check out these fitness tips from consultants to the stars.
Myo Quinn, senior editor of Simply Recipes, shares tips developed with registered dietician Micah Siva to make sure your holiday party is also food allergy-safe.
Barbara Streisand's memoir is hitting shelves Tuesday.
The final trailer for 'The Marvels' is out now for the upcoming movie before it's officially released on Friday.
A Taylor Swift reporter has been hired at Gannett after the job listing really went viral online.
Two cubs from a rare species are making their debut -- two snow leopards who were finally unveiled at the Bronx Zoo in New York.
McCormick announced a limited-edition collection of Thanksgiving doughnuts ahead of the holiday. Duarte Geraldino and Kristen Scholer gave some of them a taste in-studio for your viewing pleasure.
A study published in the Journal Behavioral Processes found that cats actually express their happiness or aggressiveness through facial expressions.
