Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
ScanLAB Projects is a creative studio pushing the limits of immersive, 3D cinema. Executive producer Meriko Borogove takes us inside the premiere of "Framerate"
Sarah Jessica Parker is more than just an Emmy winner, she’s now bringing her star power to a wine shelf near you with an award winning Sauvignon Blanc.
The National Retail Federation reports Americans are expected to spend $20.1 billion on Father’s Day gifts this year. Yes, funny cards are still accepted.
