Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
DiGiorno is offering a pizza with toppings that include turkey, big chunks of turkey, sweet potatoes, green beans, cranberries, crispy onions and gravy.
Magnolia Bakery announced it'll start selling THC-infused edibles in three states.
The upcoming movie, 'The Fall Guy,' stars Ryan Gosling as a stunt man who has to locate a missing movie star all while solving a major conspiracy.
The official English version trailer for 'The Boy and the Heron' is finally out.
If you're looking for plans this weekend, we've got you covered since there are a few fun movies hitting theaters first up. Cheddar News has more.
Following the death of Matthew Perry last week, the foundation he wanted to launch has finally been created.
The story started as an accidental 911 call, but then it ended up in a hug. The Hillsborough County Sheriff's office in Florida responded to a 911 call from a young boy who wasn't facing any emergency. Instead, he was asking to give police a hug.
One of the world's rarest diamonds nicknamed Bleu Royal is set to be auctioned next week.
There could be such a thing as being too clean after heated debates on social media about how often you should shower. Dermatologists and other health experts are now weighing in, saying while showering every day is a must, some experts say it may not be good for your health to shower too often.
Mariah Carey, the 'Queen of Christmas,' is teaming up with Victoria's Secret for a new holiday collection.
