Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
A driver tried to crash through the exit gates of a South Carolina nuclear plant Thursday night about an hour after security asked the same car to leave when it tried to enter, authorities said.
A former Southern California street gang leader pleaded not guilty Thursday to murder in the 1996 killing of rap music icon Tupac Shakur in Las Vegas — a charge prompted by his own descriptions in recent years about orchestrating the deadly drive-by shooting.
A tarantula crossing the road in Death Valley National Park caused a traffic crash that sent a Canadian motorcyclist to the hospital, the National Park Service said.
More than four decades since Lennon's murder and two since George Harrison's death, the very last Beatles song has been released as a double A-side single with “Love Me Do,” the band's 1962 debut single.
