Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
James Stewart joins Cheddar to discuss his New York Times article on what really went on behind-the-scenes at Disney when Bob Iger took back his spot as CEO.
Working five days a week has long been the corporate cultural norm. But some companies are exploring the option of letting employees work four days a week.
COSM creates immersive 360-degree experiences with advanced projection and audio tech, making you feel like you're physically at live events, even from afar.
