Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
2024 is the Year of the Dragon for the Lunar New Year, which kicks off February 10. To commemorate the occasion, the U.S. Post Office unveiled a new dragon stamp.
With winter officially underway, a cup of tea is a perfect way to see off that cold. Fiona Hynes, corporate director of food and beverage at Arlo Hotels, joined Cheddar News to discuss the concept of high tea and the proper way to enjoy it. Executive Chef Michael King also demonstrated some treats to enjoy with tea.
Tom Smothers, half of the Smothers Brothers and the co-host of one of the most socially conscious and groundbreaking television shows in the history of the medium, has died at 86.
