Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
HBO renewed its historical drama series "The Gilded Age" for a third season.
FX released the teaser for the latest season of Ryan Murphy's anthology series, "Feud: Capote versus The Swans."
Jay-Z released his playlist of his favorite songs from 2023.
Beyonce made a surprise appearance in Brazil last night for the country's premiere of Renaissance, a film by Beyonce.
More than 15,000 stuffed animals were collected for local charities as part of an annual teddy bear toss event at a minor league hockey game.
A New York magician took two magical treats and put them together for all to enjoy: holiday lights and Taylor Swift hits.
A stranded traveler was rescued after getting stuck near Iceland's erupting volcano.
Wondering what to watch this weekend? This week we bring you films for the family as well as something just for adults. Plus: Drama comes to Cheddar News' favorite Christmas classics poll.
The lineup of performers for Dick Clark's 'New Year's Rockin' Eve' with Ryan Seacrest has been announced.
There is now a host for the 81st annual Golden Globe Awards.
