You don't have to spend $1,000 for luxury eyewear that that's stylish and unique. That's the idea behind Eyebobs, a company adding a special touch to reading glasses. Michael Magerman, CEO of Eyebobs, joined us on set to discuss how his team is going up against Warby Parker and Luxottica. Magerman thinks you should have different pairs of frames for different occasions. The company has a wide range of designs and some quirky names to go along with them. Product names include "soft kitty" and "sugar." The CEO says his designers are coming up with crazy names that designers are embracing. Eyebobs isn't letting the retail apocalypse hold it back from expanding its retail footprint. Magerman defends the company's strategy by pointing out 97% of every consumer that buys a prescription still visits the location.