How to Invest in Sports Leagues ... If You're Not a Billionaire
*By Bridgette Webb*
The four major sports leagues in the U.S. have the ability to bring in serious cash. And that's created opportunity for Nick Fullerton, CEO of SportsETFs, a fund dedicated to the business.
"We are trying to capture the growth of the sports leagues, which has been growing faster than the overall economy," Fullerton said Tuesday in an interview on Cheddar.
The ETF, which trades under the ticker FANZ, invests in companies that have deals with the NFL, NBA, MLB, and NHL.
Fullerton said the proof is in these partners, which enter into "multi-year, multi-million dollar agreements" with the leagues.
"\[We\] found that these companies who choose to spend their marketing budgets with sports leagues tend to grow faster than their competitors," he said.
The fund includes some of the most dominant names in sports sponsorship, among them Coca-Cola, Gatorade-owner Pepsi, as well others that may surprise you, like Amazon. The e-commerce giant struck a deal with the [NFL](https://www.cnbc.com/2018/04/26/amazon-streaming-thursday-night-football-in-2018-2019.html) to stream Thursday Night Football games for the next two seasons.
Fullerton said the recent [Supreme Court](https://cheddar.com/videos/draftkings-ceo-were-going-all-in-on-legalized-sports-betting) decision opening the door for legal sports betting may also be a serious factor as casinos look to partner with top leagues ー in July, the NBA announced that it had tapped [MGM](http://www.nba.com/article/2018/07/31/mgm-resorts-international-becomes-official-gaming-partner-nba-official-release) to be its official gaming partner.
It's a union that Fullerton said will be a boon for many partners of major league sports.
"The casual fan is probably going to be more apt to stay engaged with their screen and device to see when they make a casual bet," he said. "We feel that more partnerships will come into play."
For full interview [click here](https://cms.cheddar.com/videos/VmlkZW8tMjI4MjI=).
Anthony Tall, sports agent and president of Miracle Sports Agency, joins Cheddar News to talk about the challenges professional sports leagues are facing amid a surge in coronavirus cases across the U.S.
2021 was no walk in the park for the tech sector. However, despite the industry dealing with worldwide chip shortage and supply chain crisis, many companies managed to push innovations forward. All these innovations are also expected to accelerate its coolness in 2022. Editor at Large at CNET Ian Sherr, joined Cheddar to discuss more.
A number of major sports leagues like the NFL, NHL, and NBA are now postponing or canceling games altogether as COVID-19 cases continue to rise across the country. The latest omicron variant is now forcing leagues to implement new COVID protocols as several of their players have tested positive. President and CEO of Life Flip Media and Sports Analyst Eric Mitchell, joined Cheddar to discuss more.
Carlo and Baker preview President Biden's address to the nation as Omicron becomes the new dominant Covid strain. Plus, Trump gets booed for getting his booster and the White House gets a new puppy.
Olivia Harlan Dekker provides her top picks for Week 15 of the NFL season, while Minty Bets discusses the strategy behind picking games amid a league-wide COVID-19 outbreak. Meanwhile, Jared Smith breaks down his approach to betting college football bowl games.
Sponsored by BetMGM
Carlo and Baker wrap up another week discussing the latest explosion in new Covid cases in the Northeast, President Biden's stalled agenda and more. Plus, Love, Hate, Ate featuring the question: why did movie dialogue get so hard to understand?
Olivia Harlan Dekker, BetMGM host, joins Cheddar News to dissect the best bets in the matchup between Patrick Mahomes and Justin Herbert, and breaks down the other big game of Week 15.
Sponsored by BetMGM
Jared Smith, sports betting analyst from Pickswise, joins Cheddar Bets to break down the best bets you can make for the first wave of College Football bowl games, and how to make picks despite some stars opting-out of the games.
Sponsored by BetMGM
Minty Bets, sports betting analyst for Yahoo Sportsbook, joins Cheddar News to discuss same-game parlays and navigating this week's slate of NFL games despite the league-wide outbreak of COVID-19.
Sponsored by BetMGM
The sports world has been at the forefront of dealing with the pandemic ever since the NBA temporarily halted operations in March 2020 and opted to play in their Florida bubble. As the omicron variant and current COVID surge forces game postponements and player quarantines, how leagues manage to continue operations through the outbreaks could be a sign of what is to come for the general public. Dr. Robby Sikka, chair of the COVID Sports Society Workgroup and a former VP with the Minnesota Timberwolves, joined Cheddar's "Closing Bell" to talk about the ways in which the NBA, NHL, and NFL are innovating amid the disruptions.
