Would You Pay $50 for a Pair of Socks? Ace and Everett Says You Will
Premium hosiery brand, Ace and Everett, caters to the new consumer who considers socks more than a commodity. They can be a luxury item instead!
The brand, made in America, was inspired by the founders' grandfather, who CEO Cody Disch describes as a "detailed-oriented" man whose fashion sense hinged mostly on the specifics of his socks.
Ace and Everett founders are currently connecting with customers via omni-channel marketing, Disch said. Bergdorf Goodman currently is the company's top wholesale account.
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