Actor Luke Wilson Says He's Nervous for His Super Bowl Commercial Debut
*By Chloe Aiello*
Luke Wilson is taking a short break from Hollywood. A commercial break. The "Rushmore" and "Old School" actor is starring in his first Super Bowl commercial, and he says the 30-second Colgate spot will probably get more views than any of his movies.
"I think more people will see this than any movie I've ever been in for sure," Wilson told Cheddar on Friday.
Wilson stars in Colgate's humorous, 30-second spot as an office "close talker," walking and talking in uncomfortably close proximity with his colleagues. He said the process of filming the commercial was like "doing a good SNL skit, while at the same time trying to get \[across\] the point of Colgate Total and that it does more for your mouth."
Wilson might be a veteran of the big screen, but even he admitted "it's definitely nerve-wracking" to star in a commercial that [more than 100 million people](https://cheddar.com/videos/pepsi-frito-lay-cmos-preview-brands-super-bowl-commercials) are expected to watch.
"In the old days there might be one or two commercials that people mentioned, but nowadays they're as popular as the game and people talk about them as much as the game," Wilson said.
And that's a good thing for the brands, which can pay up as much as $5 million for a 30-second spot, [according to Statista](https://www.statista.com/statistics/217134/total-advertisement-revenue-of-super-bowls/). It's Colgate's second year running an ad in the Super Bowl ー and the stakes are high. The oral hygiene company is relaunching its flagship brand, Colgate Total, and wanted to do it with a bang. The goofiness of Wilson's commercial in stark relief to the more serious ad Colgate aired during the 2016 Super Bowl, which implored people to conserve water as they brushed their teeth.
"Usually seems like the \[commercials\] with humor do well ーthose are the ones where people kind of repeat them or they can become kind of those zeitgeist moments," Wilson said, adding that he hopes the Colgate commercial will be one that sparks discussion.
So which team is Wilson backing this Sunday? The "adopted Angeleno" said he'll be rooting for his home team, the underdog Los Angeles Rams.
For full interview [click here](https://cheddar.com/videos/luke-wilson-talks-first-super-bowl-commercial).
Jamil Jaffer, Founder and Executive Director of the National Security Institute, joined Cheddar to discuss the concern surrounding Chinese tennis star Peng Shuai's disappearance following a social media post accusing a former high-ranking Chinese official of sexual assault.
Carlo and Baker cover the latest developments with the Omicron variant, and break down what we know and what we still don't. Plus, a relatively tame Black Friday, and more.
Dan Kilbridge, Bookies.com sports betting expert, and Cam Rogers, Host of 'Lock It In with Cam Rogers' and betting analyst at Bleav, tackle top matchups across the NFL and college football this coming weekend.
Sponsored by BetMGM
BetMGM host Olivia Harlan Dekker joins Cheddar Bets to break down the Thanksgiving Day football games and present her Weekend Portfolio of picks.
Sponsored by BetMGM
Olivia Harlan Dekker gives her top plays for Thursday's Thanksgiving NFL games while Dan Kilbridge and Cam Rogers tackle top matchups across the NFL and college football this coming weekend.
Sponsored by BetMGM
The New Jersey Devils are debuting its newest jersey option, only the third uniform in the NHL team's history. Jillian Frechette, SVP of marketing for the Devils, joined Cheddar to talk about the inspiration behind the new-look hockey sweater, the contributions to the design by Hall of Fame goaltender Martin Brodeur, and what it means for the Garden State, home to the franchise since the team moved from Colorado in 1982. The jersey launched in stores on Tuesday and players will begin wearing them beginning December 8 as the Devils approach the 40th anniversary in New Jersey.
NFL Hall of Famer and "Good Morning America" host Michael Strahan will be able to add space travel to his list of accomplishments as he prepares to launch into orbit with the next Blue Origin mission.
On this episode of Cheddar Bets, BetMGM Host Olivia Harlan Dekker breaks down the biggest NFL action for Week 11; Jared Smith, sports betting analyst from Pickswise, breaks down the biggest games of the college football weekend, including those that put Ohio State and Oregon's Playoff spots on the line; Ben Stinar, NBA reporter for Fastbreak on FanNation, provides one-month-in overreactions and underreactions to some of the NBA betting lines.
Sponsored by BetMGM
