This year's top brands have one thing in common: they all put something big on the line. From Nike's 'Just Do It' campaign featuring Colin Kaepernick to Coca-Cola's relaunch of Diet Coke, Ad Age has been tracking the biggest brands all year and is out with its annual Marketer A-List. The publication's assistant managing editor E.J. Schultz talked to Cheddar about why Nike tops the list.