Ad Agency Giant Publicis Sapient Rethinks Marketing in Digital Age

February 13, 2019
3mo ago
The new world of digital marketing and advertising has created a number of challenges for some of the biggest ad agencies, prompting a restructuring in the industry turning away from traditional strategies. Cheddar reporter Michelle Castillo sat with Nigel Vaz, Global CEO of Publicis Sapient to find out how the company is adapting to new trends in marketing.