Adspend Has Returned to Digital Billboard Industry

Five Tier is tying digital marketing into the physical world. The company is working to give brands a chance to stand out in an environment cluttered with ads. Frank O'Brien, the company's CEO, talked to Cheddar Business about how he is bringing innovation to connected marketing.

Lee Brown, VP and global head of advertising business at Spotify, joined Cheddar to provide some insight into what exactly Gen Z is looking for.

The DPAA Video Everywhere Summit is dedicated to multi-screen engagement and gathers hundreds of brands, agencies, and others in media to discuss the biggest trends in the out-of-home ad space. John Miller, Head of Sales & Operation at Lamar Advertising, joined Cheddar to discuss the transformation he's seen in the industry.