*By Zane Bhansali*
For NFL player Ahman Green, 2003 was a year for the record books: He set the Green Bay Packers franchise record for rushing yards and touchdowns, and became the first and only player in NFL history to record at least 1,850 rushing yards, average 5.0 yards per carry, score 20 touchdowns, and catch 50 passes in a single season.
But he doesn't take all the credit for his success.
"It was a team effort," he says. "I'm a team player. From my offensive linemen to the full backs to the tight ends to the wide receivers blocking down the field, that's why that happened," he told Cheddar Sports.
Now, Green is taking his affinity for teamwork off the field and entering the esports game with his purchase of the Halo Pro Battle League team Wisconsin Fury.
"That type of teamwork is what I want to bring to the esports world," he said.
And that type of idea and that type of teamwork is what I want to bring to the esports world."
"It's been something bouncing around my brain for a couple of years," he says.
Green's love affair with gaming goes all the way back to his childhood.
He's been involved on an industry level for the better part of two decades ー since he served as the motion capture model for running backs and wide receivers in Madden 2K, and currently coaches high school "Overwatch" teams in his old home base of Green Bay. But it's Halo that's captured his heart since 2007, during an unfortunate stint on the injured reserved list.
"Halo 3 was my indoctrination into it," he says. "I was on IR unfortunately that year... and so on IR means basically you get a paycheck and that's all you do. So I was playing Halo 3, falling asleep with the controller in my hand, nodding off, nights like that." he said.
Since then, Green's passion for Halo has been unquenchable. His Twitter is littered with clips from tournaments and other events, including last weekend's DreamHack Atlanta. Becoming the owner of a team seemed to be the logical next step.
"I feel great about it," Green says of owning the team. "It's a product that's growing in the community that's going to be big for 2019 and 2020."
The star-studded Golden State Warriors is adding another flashy name to its team: Google. The NBA defending champions and the Chase Center just formed a new partnership with Google Cloud to create a high-tech sports and entertainment area. The Warriors' Chief Revenue Officer Brandon Schneider joined Cheddar to discuss the partnership.
About half of U.S. gamers are women, but you wouldn't necessarily know it by looking at hardware design. Vivian Lien, chief marketing officer at ASUS North America, joined Cheddar Friday to discuss how her company is trying to make gaming more welcoming for women.
These are the headlines you Need 2 Know for Friday, Feb. 8, 2019.
The battle royale, "last man standing" phenomenon has all but engulfed the video game industry. Though whether you prefer realistic bullet drop, zombies, or even trampolines, the premise still involves cutting down your competition with conventional weaponry like swords and firearms. Spell Break IS one of these games, but what if you'd prefer to incinerate your enemies with a fireball? Or choke them to death with a cloud of poison?
These are the headlines you Need 2 Know for Wednesday, Feb, 6, 2019.
Respawn Launches Free to Play Battle Royale Game
These are the headlines you Need 2 Know for Tuesday, Feb. 5, 2019.
Chris 'Hellpockets" Fields reflects on the Red Bull Final Summoning. Hellpockets also weighs on the character changes in Dragon Ball Fighterz.
Patriots wide receiver Julian Edelman might be the MVP of the Super Bowl, but the #MVP award for Super Bowl brands goes to Planters' Mr. Peanut. Mr. Peanut won Twitter's #BrandBowl contest for generating the most brand-related tweets during the Big Game. "They ran a really smart sweepstakes on Twitter and were giving things away during the game," Ryan Oliver, Twitter head of brand strategy, told Cheddar on Monday.
Bud Light topped Salesforce's list of most buzzed-about brands during the Super Bowl, followed closely by Pepsi, Budweiser, Doritos, and Avocados from Mexico. Rob Begg, Salesforce's vice president of product marketing, said what set those brands apart was their active engagement on social media. "One of the things we did see with brands over the Super Bowl were the ones who had the highest mentions and the biggest buzz were the ones that sort of carried the advertising conversation online,” he told Cheddar.
