*By Zane Bhansali*
For NFL player Ahman Green, 2003 was a year for the record books: He set the Green Bay Packers franchise record for rushing yards and touchdowns, and became the first and only player in NFL history to record at least 1,850 rushing yards, average 5.0 yards per carry, score 20 touchdowns, and catch 50 passes in a single season.
But he doesn't take all the credit for his success.
"It was a team effort," he says. "I'm a team player. From my offensive linemen to the full backs to the tight ends to the wide receivers blocking down the field, that's why that happened," he told Cheddar Sports.
Now, Green is taking his affinity for teamwork off the field and entering the esports game with his purchase of the Halo Pro Battle League team Wisconsin Fury.
"That type of teamwork is what I want to bring to the esports world," he said.
And that type of idea and that type of teamwork is what I want to bring to the esports world."
"It's been something bouncing around my brain for a couple of years," he says.
Green's love affair with gaming goes all the way back to his childhood.
He's been involved on an industry level for the better part of two decades ー since he served as the motion capture model for running backs and wide receivers in Madden 2K, and currently coaches high school "Overwatch" teams in his old home base of Green Bay. But it's Halo that's captured his heart since 2007, during an unfortunate stint on the injured reserved list.
"Halo 3 was my indoctrination into it," he says. "I was on IR unfortunately that year... and so on IR means basically you get a paycheck and that's all you do. So I was playing Halo 3, falling asleep with the controller in my hand, nodding off, nights like that." he said.
Since then, Green's passion for Halo has been unquenchable. His Twitter is littered with clips from tournaments and other events, including last weekend's DreamHack Atlanta. Becoming the owner of a team seemed to be the logical next step.
"I feel great about it," Green says of owning the team. "It's a product that's growing in the community that's going to be big for 2019 and 2020."
These are the headlines you Need 2 Know for Monday, Feb. 4, 2019.
While the New England Patriots and Los Angeles Rams face off for the Super Bowl title, advertisers will be waging their own battles during Twitter's Brand Bowl 53. Ryan Oliver, senior director of brand strategy for the U.S. and Canada at Twitter ($TWTR), said the Brand Bowl is a celebration of the advertisers that are being talked about on Twitter.
Wine manufacturer Yellow Tail can’t buy a national ad during the Super Bowl ー but that won't stop the company from getting its “Tastes like Happy” campaign out to the public in spectacular fashion. To skirt the category exclusivity hold that Anheuser-Busch InBev ($BUD) has on the Big Game, Yellow Tail bought 81 local ads ー which cover about 90 percent of the nation.
Millions of people around the world are getting ready for the Super Bowl on Sunday. And while the day is all fun and games, there's still a serious discussion happening about player safety. Now, two leading sports brands have teamed up to design new, state-of-the-art equipment using 3D printing. Joe DeSimone, co-founder and CEO of Carbon, stopped by Cheddar with more on how technology is making football more safe, head to toe.
Luke Wilson is taking a short break from Hollywood. A commercial break. The "Rushmore" and "Old School" actor is starring in his first Super Bowl commercial, and he says the 30-second Colgate spot will probably get more views than any of his movies. "I think more people will see this than any movie I've ever been in for sure," Wilson told Cheddar on Friday.
Draftkings CEO Jason Robins told Cheddar that New Jersey residents alone could wager as much as $100 million on the Super Bowl, the first time sports betting will be legal there for the big game.
Although it has 3 million customers, home security company SimpliSafe isn’t a household name yet. It’s hoping that will change on Sunday after its first Super Bowl ad airs.“In a market where people are trying to lock you in a contract or harvest your data, we’re trying to keep you safe,” brand creative director Wade Devers told Cheddar. “There aren’t really a lot of places you can reach the number of people you can reach like the Super Bowl.”
These are the headlines you Need 2 Know for Friday, Feb. 1, 2019.
On Super Bowl Sunday, the Hallmark Channel will be home to the sixth annual Kitten Bowl, the annual matchup of cat-letes held to benefit the North Shore Animal League. Beth Stern, host of the Kitten Bowl and spokesperson for North Shore (and wife to Howard), brought a pair of 12-week Siamese kittens to Cheddar Thursday to help promote a new event this year: the first-ever Cat Bowl.
These are the headlines you Need 2 Know for Wednesday, Jan. 30, 2019.
