*By Zane Bhansali*
For NFL player Ahman Green, 2003 was a year for the record books: He set the Green Bay Packers franchise record for rushing yards and touchdowns, and became the first and only player in NFL history to record at least 1,850 rushing yards, average 5.0 yards per carry, score 20 touchdowns, and catch 50 passes in a single season.
But he doesn't take all the credit for his success.
"It was a team effort," he says. "I'm a team player. From my offensive linemen to the full backs to the tight ends to the wide receivers blocking down the field, that's why that happened," he told Cheddar Sports.
Now, Green is taking his affinity for teamwork off the field and entering the esports game with his purchase of the Halo Pro Battle League team Wisconsin Fury.
"That type of teamwork is what I want to bring to the esports world," he said.
And that type of idea and that type of teamwork is what I want to bring to the esports world."
"It's been something bouncing around my brain for a couple of years," he says.
Green's love affair with gaming goes all the way back to his childhood.
He's been involved on an industry level for the better part of two decades ー since he served as the motion capture model for running backs and wide receivers in Madden 2K, and currently coaches high school "Overwatch" teams in his old home base of Green Bay. But it's Halo that's captured his heart since 2007, during an unfortunate stint on the injured reserved list.
"Halo 3 was my indoctrination into it," he says. "I was on IR unfortunately that year... and so on IR means basically you get a paycheck and that's all you do. So I was playing Halo 3, falling asleep with the controller in my hand, nodding off, nights like that." he said.
Since then, Green's passion for Halo has been unquenchable. His Twitter is littered with clips from tournaments and other events, including last weekend's DreamHack Atlanta. Becoming the owner of a team seemed to be the logical next step.
"I feel great about it," Green says of owning the team. "It's a product that's growing in the community that's going to be big for 2019 and 2020."
Super Bowl Sunday is the ー well ー Super Bowl of building brand awareness, particularly for food and beverage companies. This year, Pepsi and Frito-Lay, both units of PepsiCO ($PEP), are once again among the snack giants planning to use the 100 million-plus members of the expected television audience to launch new products and elevate brands in their respective portfolios. Frito-Lay CMO Jen Saenz spoke to Cheddar Tuesday alongside Greg Lyons, the CMO for Pepsi, which is known for its Super Bowl ads and social media engagement tied to the Big Game.
Apple is planning a subscription service that would function like Netflix for games, according to people familiar with the matter. The iPhone maker has also discussed partnering with developers as a publisher, which could signal ambitions to assume distribution and marketing costs for games.
These are the headlines you Need 2 Know for Tuesday, Jan. 29, 2019.
Following a 2018 Supreme Court ruling year that cleared the way for sports gambling, fans in seven states can bet on the upcoming Super Bowl for the first time ー and leaders in the budding industry are anticipating the Big Game will deliver their biggest day yet. “We expect the Super Bowl to be our single biggest day in the company’s history,” Mike Raffensperger, the chief marketing officer for betting platform FanDuel, told Cheddar.
FightCamp is a new fitness company that streams boxing classes from top instructors direct to consumers. The classes can be tailored to the needs of boxers at all levels of expertise ー from newbies to punching pros said co-founder Tommy Duquette.
These are the headlines you Need 2 Know for Friday, Jan. 25, 2019.
The New York Knicks and its jersey sponsor, the website-building platform Squarespace, are doling out assists to four local businesses as part of the second annual "Make It Awards." "Partnering with Squarespace to help those entrepreneurs get their businesses to the next level was something we were very interested in doing and it's been a major hit," said MSG Sports' senior vice president of business operations, Kristin Bernert, in an interview on Cheddar.
The Delaware Blue Coats will make their debut Wednesday night at the brand new Philadelphia 76ers Fieldhouse in Wilmington, Del., and the team will share the spotlight with an arena that boasts five stories, can seat 2,500 fans, and includes three NBA-regulation basketball courts. The flashy new arena was designed to promote youth sports in the state of Delaware and the greater Philadelphia region. "It's all geared towards youth," Chris Heck, the president of the Philadelphia 76ers, told Cheddar.
The NBA is transparent about its approval of legalized, regulated sports betting ー but the league is also clearly communicating that it wants a fair share of the money wagered on its games. "It's our view that if state governments are going to be authorizing private entities, in most cases casinos, to generate significant revenue ー billions of dollars of revenue ー off of the NBA competitions, that the NBA participate in some way," said the NBA's head of fantasy and gaming Scott Kaufman-Ross.
Former Green Bay Packer Ahman Green is a four time Pro Bowler, but he's also an avid gamer. When it comes to Halo he's just another fan that looks up to professionals like Proximitty and LethuL for help with his improving his skills.
