*By Zane Bhansali*
For NFL player Ahman Green, 2003 was a year for the record books: He set the Green Bay Packers franchise record for rushing yards and touchdowns, and became the first and only player in NFL history to record at least 1,850 rushing yards, average 5.0 yards per carry, score 20 touchdowns, and catch 50 passes in a single season.
But he doesn't take all the credit for his success.
"It was a team effort," he says. "I'm a team player. From my offensive linemen to the full backs to the tight ends to the wide receivers blocking down the field, that's why that happened," he told Cheddar Sports.
Now, Green is taking his affinity for teamwork off the field and entering the esports game with his purchase of the Halo Pro Battle League team Wisconsin Fury.
"That type of teamwork is what I want to bring to the esports world," he said.
And that type of idea and that type of teamwork is what I want to bring to the esports world."
"It's been something bouncing around my brain for a couple of years," he says.
Green's love affair with gaming goes all the way back to his childhood.
He's been involved on an industry level for the better part of two decades ー since he served as the motion capture model for running backs and wide receivers in Madden 2K, and currently coaches high school "Overwatch" teams in his old home base of Green Bay. But it's Halo that's captured his heart since 2007, during an unfortunate stint on the injured reserved list.
"Halo 3 was my indoctrination into it," he says. "I was on IR unfortunately that year... and so on IR means basically you get a paycheck and that's all you do. So I was playing Halo 3, falling asleep with the controller in my hand, nodding off, nights like that." he said.
Since then, Green's passion for Halo has been unquenchable. His Twitter is littered with clips from tournaments and other events, including last weekend's DreamHack Atlanta. Becoming the owner of a team seemed to be the logical next step.
"I feel great about it," Green says of owning the team. "It's a product that's growing in the community that's going to be big for 2019 and 2020."
While many soccer fans will be tuning into the round of 16 starting this weekend, some are still not over the ultimate loss — the United States not participating. However, Jeffery Marcus, publisher at the Banter, tells Cheddar he thinks that for the U.S. to have a solid chance at a 2022 World Cup, it's a matter of "finding better players and nurturing them."
The league launched an initiative aimed at empowering women and girls by partnering with organizations like Planned Parenthood and It's On Us. "This is basically encoded in our DNA and has been for the 22 years that we've been in existence," WNBA President Lisa Borders tells Cheddar.
Germany's hopes of a second straight World Cup came to an end Wednesday with a shocking loss to South Korea. While Germany is considered a perennial powerhouse, defending champions often get knocked out of the first rounds of the event, says Jeffrey Marcus, publisher of The Banter.
The component derived from cannabis plants offers an effective alternative for pain relief without causing a "high," said former New York Jets player Marvin Washington, who urges the NFL to change its policy on the substance. "If we don't get our hands around this opioid addiction, we are going to lose a generation."
For the first time since 1980, Iranian women this week were allowed to watch their national team take on Spain at the World Cup. For Iran, soccer is "the one secular institution that really unites the country," says Jeffrey Marcus, publisher of World Cup newsletter "The Banter."
The 28-year-old pitcher for the LA Dodgers pitches something else in the off-season: stocks. As a licensed stockbroker, Stripling invests in FANG shares and dabbles in some commodities, he tells Cheddar.
Paul Boyer, a.k.a. sOAZ, the former starting top laner for Team FNATIC, was sidelined with a hand injury during the Spring Split season of the esport League of Legends. But now he's back in action and ready for the Summer Split.
IBM and Fox Sports have teamed up to bring fans an easy way to create their own highlight reels, drawing footage from archives and current matches. "It is a huge opportunity to tap into that fan passion," says Robert Schwartz, Global Leader of Strategy and Design at IBM iX, the company's digital ad agency.
The athletic brand has signed deals with projected number one overall pick in the NBA, Deandre Ayton, and has integrated music and fashion into its marketing. Former ESPN host Bram Weinstein says that could give Puma an edge over competitors.
Video games and esports, which are front and center at the Cannes Lions International Festival of Creativity this week, have caught the attention of the entrepreneur and CEO of VaynerMedia. "I have been lurking in the grass, as they say," he told Cheddar's Jon Steinberg.
