Al Branch Creates Marketing Strategies For Hip Hop Artists

Al Branch is the Chief Marketing Officer & Partner of the powerhouse management group, The Blueprint Group & Maverick Artist Management. He sits down with Alyssa Julya Smith in LA to talk about how the brings artists like Nicki Minaj, G-Eazy and Drake to the next level in their careers. Branch talks about his lifelong passion for hip-hop which has defined his style as a manager and marketing executive for over two decades. He talks about the importance of bringing together brands around musical acts and worked to landed the Sprite deal for Drake, which allowed his to cross over early in his career. Branch also talks about how they helped bring G-Eazy from an independent darling to a bona fide multiplatinum superstar by 2015. Branch is currently working on projects for Cyhi, G-Eazy, Marc E. Bassy and looking forward to the new Nicki Minaj album.

More In Business

5% Interest Rates, 2% Inflation Might Be the New Normal

We've all heard that interest rates could stay 'higher for longer,' but what does that really mean? We had a professor at Georgetown break it down.

Suffering From Tip Fatigue? Us, Too. Tiphaus Wants To Help

Tipping expectations have increased. A 2023 survey revealed that approximately 72% feel they are now asked to tip service workers more often than before.

Big Business This Week: From Meme Stocks to Dead Lobster

Memes have the market in a tizzy; Red Lobster taken down by... shrimp?; and John Deere is strangling farmers.

The Dow Just Crossed 40,000 For the First Time: Is it a Big Deal?

Although the Dow's topping the 40,000 level is cause for celebration, it doesn't inherently mean much.

Find Out Which State Is Doing More to Attract Top Talent

Chief Growth Officer for Michigan joins Cheddar to discuss the state's initiative to attract Gen Z and top talent. Watch!

What Are Americans Buying? National Retail Federation Has the Receipts

Inflation-weary Americans are still spending money every month, but the April numbers show they’re starting to cut back on a few types of expensive purchases.

Load More