Alibaba launched its first global ad campaign for the Olympics, and the company’s chief marketing officer says it’s a direct reflection of one of its core value.
“The concept of the ‘greatness of small’ is really authentic to who we are as a company,” CMO Chris Tung told Cheddar. “I think that all of the employees at Alibaba live and breathe the spirit of supporting small businesses and young people around the world.
“This is what we believe in. This is what we do with our technology.”
Alibaba’s campaign features the likes of Kenya’s ice hockey team and has reportedly garnered about 14 million digital views worldwide.
The company inked an 11-year partnership with the IOC to be the sole e-commerce and cloud computing partner for both the Summer and Winter Games.
Tung says that Alibaba is very excited that it has “this chance to introduce who [it is] to the world.”
For the full interview, [click here](https://cheddar.com/videos/breaking-down-the-big-business-of-the-olympics).
Cheddar News checked in from Staten Island to learn more about the Lenape people and how they lived before the Dutch settled in. Luke G. Boyd, director of education and public programs of Historic Richmond Town, discussed their story and showed their typical dwellings.
Elon Musk said his cage fight against Mark Zuckerberg will stream on 'X,' the app formerly known as Twitter.
Restaurant Week in New York City continues through Aug. 20 and Cheddar News checked out some of the most delicious and inspirational dishes at Dagon Restaurant, a Mediterranean-style eatery known for its exquisite cuisine and led by Chef Ari Bokovza.
Greta Gerwig's 'Barbie' movie has reached $1 billion in sales at the box office.
Dungeons & Dragons is updating its artists' guidelines and said illustrators will no longer work with artificial intelligence.
Luke G. Boyd, director of education and public programs of Historic Richmond Town, spoke with Cheddar News about Voorlezer's House in Staten Island, NY, the site of one of the oldest schoolhouses in the country. The historic building, which was built around the 1700s, and Boyd explained the history behind the schoolhouse.
After no big winner Friday night, the Mega Millions jackpot climbed to an estimated $1.55 billion.
Because no one matched all six numbers and won the estimated $1.35 billion jackpot, the top prize increased to $1.55 billion for the next drawing Tuesday night.
In just three weeks in theaters, “Barbie” is set to sail past $1 billion in global ticket sales, breaking a record for female directors that was previously held by Patty Jenkins, who helmed “Wonder Woman.”
Social media influencer Kai Cenat is facing charges of inciting a riot and promoting an unlawful gathering in New York City, after the online streamer drew thousands of his followers, many of them teenagers, with promises of giving away electronics, including a new PlayStation.
