Alibaba launched its first global ad campaign for the Olympics, and the company’s chief marketing officer says it’s a direct reflection of one of its core value.
“The concept of the ‘greatness of small’ is really authentic to who we are as a company,” CMO Chris Tung told Cheddar. “I think that all of the employees at Alibaba live and breathe the spirit of supporting small businesses and young people around the world.
“This is what we believe in. This is what we do with our technology.”
Alibaba’s campaign features the likes of Kenya’s ice hockey team and has reportedly garnered about 14 million digital views worldwide.
The company inked an 11-year partnership with the IOC to be the sole e-commerce and cloud computing partner for both the Summer and Winter Games.
Tung says that Alibaba is very excited that it has “this chance to introduce who [it is] to the world.”
For the full interview, [click here](https://cheddar.com/videos/breaking-down-the-big-business-of-the-olympics).
Prepare a festive Cranberry, Pear and Quinoa Salad.
As people start decorating for the holiday season, it can get a bit pricey with expenses getting in the way. Jen Anderson of Metropolitan Farm spoke with Janice Lieberman about how you can save on those decorations.
Senior Reporter Michelle Castillo gives a glimpse of her trip to South Africa and its many wonders as she shares videos and pictures with Cheddar News.
President Joe Biden and First Lady Jill Biden attended the Kennedy Center's annual honors gala. The 2023 honorees included the Bee Gees' Barry Gibb, comedian and actor Billy Crystal, opera singer Renee Fleming, rapper and actress Queen Latifah, and singer Dion Warwick.
The post-Thanksgiving, early December box office is notoriously slow, but “Renaissance" defied the odds.
Cheddar News got a first look at posters for season two of HBO's 'House of the Dragon.'
Cheddar News got a peek at the latest installment in the Mad Max franchise.
Netflix released a trailer for the comedy documentary, 'Kevin Hart and Chris Rock: Headliners Only.'
Netflix shared a fresh trailer for part two of the final season of 'The Crown.'
It won't be Friday without some new music to listen to this weekend.
