Alibaba launched its first global ad campaign for the Olympics, and the company’s chief marketing officer says it’s a direct reflection of one of its core value.
“The concept of the ‘greatness of small’ is really authentic to who we are as a company,” CMO Chris Tung told Cheddar. “I think that all of the employees at Alibaba live and breathe the spirit of supporting small businesses and young people around the world.
“This is what we believe in. This is what we do with our technology.”
Alibaba’s campaign features the likes of Kenya’s ice hockey team and has reportedly garnered about 14 million digital views worldwide.
The company inked an 11-year partnership with the IOC to be the sole e-commerce and cloud computing partner for both the Summer and Winter Games.
Tung says that Alibaba is very excited that it has “this chance to introduce who [it is] to the world.”
For the full interview, [click here](https://cheddar.com/videos/breaking-down-the-big-business-of-the-olympics).
The landmark Washington National Cathedral unveiled new stained-glass windows Saturday with a theme of racial justice, filling the space that had once held four windows honoring Confederate Gens. Robert E. Lee and Stonewall Jackson.
Just four months after announcing that the hot dog-shaped Wienermobile was changing its name to the Frankmobile, the distinctive wiener on wheels is reverting to the original.
Here is some music you can listen to ahead of the weekend.
'Crossroads,' the 2002 film which featured Britney Spears, is returning to theaters.
"The Expend4bles" is one of many flicks that you can catch Friday.
A peek at the 'Squid Game' competition show was revealed.
A set of twins born prematurely left NICU after 138 days and were celebrated with a graduation ceremony.
With the cost of food so high, going grocery shopping can be stressful. Trae Bodge, a shopping expert with Truetrae.com, spoke with Cheddar News to provide some money-saving tips when stocking your pantry.
The cost of raising a child is now estimated at $237,000, not including college, according to a new report. Matt Schultz, chief credit analyst with LendingTree, joined Cheddar News to provide tips on how to budget for having a family.
A majority of people in the UK say they believe women do more household chores than men.
